How it starts
Our cooperation begins with a deep integration of specialists in the process of startup management, to see it from the inside, to find the identity of the product, ideas and improvements. As a result, we receive a basis for preparing deliberate steps leading the company through changes to its customers and profitability.
Marketing and Customer Development
At the same time, marketing and product specialists conduct the necessary customer research to identify their values and prepare steps to create the product.
We take advantage of customer development technology based on personal in-depth interviews with early adopters, which helps to watch the product from different angles, understand the motivation of the user and divide them into similarity groups according to their requirements.
In addition, we establish the process of marketing research, based on the analysis of analytical data from different sources to confirm the result obtained in the process of customer development in order to have valid and stable conclusions.
All this creates the basis for creating a product that leads the customer to payments, satisfaction and retention.
Design and UX
Having information obtained in marketing research, our experts and UX designers create improvements for all customer steps in the product, from the first touch to the offers and until the payment is completed.
We know how to activate the user at the beginning of his experience, demonstrating to him the advantages of the product and highlighting potential values. We know how and where to place the necessary proposals to effectively convert it into a buyer.
Predictability and quality
The next important part of success is a stable production process, so we take this cycle under our control to establish culture, quality and predictability.
Our experience and knowledge in such methods as extreme programming and Kanban allow us to release a new version of the product several times a week without losing quality.
In addition, we are introducing a culture of continuous improvement that makes company adaptable and responsive to an unstable modern market environment.
This allows to quickly test the growth hypothesis and create a successful product faster.
Data driven decisions and analytics
The process of analysis begins from the very beginning of our work and constantly supports all decisions. This process is also known as Data Driven Development. This helps to constantly guide product development for faster growth .
At a late stage to rise sales even more we are ready to establish a Big Data analysis to find new opportunities.